Advertisement & Way of Marketing

ADVERTISING:-

Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty". For these purposes, advertisements sometimes embed their persuasive message with factual information.

Way of Marketing:
Every day when we watch TV or read the newspaper, we come across advertisements. Advertising persuades people to buy a certain product. It brings goods to the attention of consumers.

People who are concerned with marketing deal with:

1. Market research- The main idea of market research is, to find out whether a product is needed, whether people would buy it and what kind of people that are. These people are called TARGET GROUP.

2. Product development- There is two ways of product development. On the one hand the product-oriented companies and on the other hand the market-oriented companies.
Product-oriented companies invest a lot of money and time in finding new or imp-proved goods to sell them on the market. Market-oriented companies want to find out what is needed and then they try to develop new ways of production or new goods.

3. Promotion- Promotion is very important because however good a product is, it will not find any buyers, if no one knows about it. If you want to sell a specialized product, all you have to do is to write to people or companies, which are known to be interested or place an advertisement in a trade magazine. If you are not able to do this yourself, you can instruct an advertising agency. They have the experts who can make a